I just finished watching a live-stream that carried on for over two hours. The stream has a few things going for it, including someone who is an experienced streamer and content creator. There were, therefore, fewer bumps than you might see in other first-time streams. What made this one interesting? These guys just turned on the cameras and let it roll. What did I watch? Cooking, dogs, and people enjoying themselves. Did I waste two hours of my life? No not really. I am watching the next generation of entertainment.
Live Streaming is the next step for most people, but it will be such an easily accessible medium that there won’t be a ‘Hollywood’ or central hub. Neither will there be a Screen Actors Guild because payments will be through advertising based off content of the stream and the actions of the stream’s supporters.
Public speaking is supposed to be the worst fear to man. Well you’re going to see more and more people get over that as they try to establish their own world in this explosively growing medium. This was the streamer’s first broadcast and it already had over 1,700 viewers. I want to emphasize this number—1,700 people decided tthis woman cook and watch a true family have fun.
What does this mean? You must be asking this question, as well as why I am writing this. This is my introduction here at Lanterns. I am David Oslin, gamer, budding streamer, podcaster, sinner, saint, Warrior of Light, Lord of Rage. I am all of these things and more. I am a wide-angle lens and I have fewer problems with that than I did before. I see what others do not, and I can relay it to people who do not understand the language. Why is this microcosm important? Because it is the next step it is where entertainment is going.
Streaming has been around for a while. For gamers, it’s been around for a couple of years now. But it’s beginning to change, to morph. As people live-streamed incidents from their phones, people began to experiment with various other types of streams. None really have taken off, but none have this particular collection of components. Without getting into too much detail, the husband of the streamer is a major player in the streaming world in his own right and is very supportive of his wife’s decision. If this first broadcast is anything to go by, we will be seeing much more of these kinds of streams.
Could you imagine for a moment if Emeril Lagasse who had one of the most impressive cooking shows for a time had decided to get back into it, but instead of anything ‘prepped’ he just ran it right from his own kitchen? How many people do you think would jump in to see that? Emeril cooking his own food in his own kitchen? Is it voyeurism if they let you watch? A question worth asking as we push forward into this new world. A person who has cashed in on this in their own way is Glenn Beck. If you look at what GBTV was at first (now The Blaze), what his shows were like at Fox, and the metamorphosis they undertook. He’s taken a similar tact.
Sure, Beck will deliver a monologue, but the environment that he currently operates in is incredibly casual. There is no sense of superiority there. Pat, Stu, Jeffy and any guest that he might have is operating in a freewheeling environment of spontaneity. There’s a form, to be sure, determined by the commercial breaks and radio. But he’s clearly taken cues from streamers, whether consciously or not. Even at the Oval Office set, Glenn never sat at the Resolute Desk replica. He was always on a couch or the chairs. This was by design and for respect of the office of the president, of course, but he easily could have done what Buck Sexton did and spoke from the desk.
But that isn’t the way we are going. That isn’t the way entertainment is going. It is far less formal than it used to be. It’s quickly becoming something the average person can do from home. For example, this humble writer is fully capable of just turning on the camera and going. The tech is there, along with proper setup of a dedicated microphone, a headset to limit feedback, and a computer in the $1,200 range capable of powering the stream itself. On this computer, due to some work, I’ve got a decent video editor and a kick-ass audio editing program.
Advertisers, on the other hand, are still coming to grips with this new medium and what it means. Most sponsored streams settle for their logo on overlays where the main content is the largest part and a small window is used for camera reaction. Gone are the days of the 30-second cut in advertising, product placement, or being a provider of the means of production that guaranteed you an audience like no other. And if you do everything yourself you don’t have to give one lick to advertising. What does this mean to you? That’s a question you should answer. I don’t have one. Should all of us be streaming? I wouldn’t say that. But it’s so easy to create content these days. There isn’t a reason not be creating content of some kind. You have something to say? Hit the record button and go. You don’t have to call into a radio show, you don’t have to hope the press hears your words.
You have a message you want to get out? Deliver it yourself. And you should be delivering it yourself. That’s something I really want to emphasize. Sure, you might not look like a model or your hair might be out of place, but that won’t matter. Your words and your bravery of simply getting in front of the camera will help convey the message through this new and incredible medium. This is my first story here and I always find the weird angle to go at something. As I finish writing this, that stream just broke 1,800 viewers—watching a pot of beef brown for tacos.