PewDiePie may not be a household name, but for Google’s YouTube, he was a rising star. Felix Kjellberg, a Swedish-born vlogger, has made millions with profanity-laced, “edgy” content geared around video games. Known for outrageous gags, loosely described as “performance art,” Kjellberg is best known for his attention-seeking stunts, such as threatening to delete his PewDiePie channel once he hit 50 million subscribers and tweeting fake news about himself. Last August, Twitter went so far as deleting his account after he joked about joining the Islamic Terrorist group, ISIS.
Knowing his history, it should come as no surprise that the YouTube star has taken one skit too far. Last month, PewDiePie channel on YouTube posted numerous videos enumerating on a stunt in which he had paid two Indian men to hold up a sign that said, “Death to All Jews.” Kjellberg insists that his video featuring the two men was to critique the absurdity of what you can pay for on the Internet. Unfortunately for him, the video not only showed the two men with their “Death to Jews” signage, but additional videos on his channel featured Kjellberg in Nazi-like uniforms with clips of Adolf Hitler speaking about the Nazi Party’s viewpoint of the Jewish religion. He has also likened the Nazi Leader to the American President, Donald J. Trump.
One month later, Google’s YouTube and Disney’s Makers Studio have both said enough is enough and have pulled their support of the Swedish vlogger. In a statement on Tuesday, a YouTube spokesperson said: “We’ve decided to cancel the release of ‘Scare PewDiePie’ season 2, and we’re removing the PewDiePie channel from Google Preferred.”
“Scare PewDiePie” was one of the first original series, produced by Disney’s Maker Studios and Skybound Entertainment, launched last year on YouTube Red. The show’s ten episodes depicted Kjellberg inserted into the terrifying situations of his favorite video games.
The first season is still available on YouTube Red with its subscription rate of $10 per Month. The PewDiePie channel is no longer available on Google Preferred, which is the advertising business for the Internet giant that sells popular “brand-safe content” on YouTube.
Photo Credit: Variety